Prodcut Cost of Medical Devices

Introducing the product into the marketplace in different stages of product life cycle, the product cost may be different.

A. In the introduction stage, product cost high because small scale and lack of experience. Moreover, some  cost is required to contribute intor R&D.

B. In the growth stage of PLC, product cost is cheaper than the introduction stage larger scale when more experience is building up.

C. In maturity stage, product cost and profit is relatively stable.

D. In decline stage of PLC, product cost is stable but profitability decreases because there are a lot of competitors in the marketplace.