Introduction Stage of Medical Devices

Introduction Stage

The instroductionstage of the medical devices product life cycle begins with introducing a new product into the market. At this stage, the new product is usually in a slow penetration rate into the market. This slow start is usually because customs wait and observe how useful or successful the product is.Product in this stage is often crude. Sometimes, there are many technical problems. Therefore, the number of models or prototypes is limited with low standardization. Generally, competitors in this stage are regarded as pioneer or originator and there are only very few competitors in the marketplace.

Growth Stage

if customers find that the new product succeeds, the product enters the growth stage. Competition in the growth stage becomes very keen.Comparing with introduction stage,product quality becomes better and more choice of the product can be selected by consumers.Unlike introduction stage, growth rate increases rapidly while the product penetrating into the price.

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